Online dating target market
Few Americans had online dating experience when Pew Research Center first polled on the activity in 2005, but today 15% of U. adults report they have used online dating sites or mobile dating apps.Here are five facts about online dating: Online dating has lost much of its stigma, and a majority of Americans now say online dating is a good way to meet people.
After all, it's not a winner-take-all market in Kelley's view.Some 22% of online daters have asked someone to help them create or review their profile.Women are especially likely to enlist a friend in helping them craft the perfect profile—30% of female online daters have done this, compared with 16% of men.One-in-five online daters have asked someone else to help them with their profile.Many online daters enlist their friends in an effort to put their best digital foot forward.All the sites we design are branded to meet your to appeal to your target market.
Digital technology and smartphones in particular have transformed many aspects of our society, including how people seek out and establish romantic relationships.
When we first studied online dating habits in 2005, most Americans had little exposure to online dating or to the people who used it, and they tended to view it as a subpar way of meeting people.
Today, nearly half of the public knows someone who uses online dating or who has met a spouse or partner via online dating – and attitudes toward online dating have grown progressively more positive.
That is a substantial increase from the 43% of online daters who had actually progressed to the date stage when we first asked this question in 2005.
But it still means that one-third of online daters have not yet met up in real life with someone they initially found on an online dating site.
"Roughly half of internet users are single, and we estimate 20% of them will be willing to use online dating products by 2020 (up from 15% in 2015), which equates to ~310 million people globally (excluding China)," Kelly said.