Following the Sirius-XM merger in late 2008, the Maxim brand was dropped, and the channel is now known as Sirius XM Stars Too.
In 2013, Alpha announced the sale of Maxim to the newly created Darden Media Group, but Darden was unable to raise the money.In 2004, the Gender Issues Centre, an on-campus feminist organization at Lakehead University in Thunder Bay, Ontario, protested an on-campus "Thunder Bay Boob Idol" event sponsored by Maxim and Coors Light.The Centre described Maxim as consisting of "sexist bravado and racist imagery".Unfortunately, that policy was not followed in the March 2008 issue of our magazine and we apologize to our readers." Facing more criticism over rating albums without listening to them, Maxim magazine maintains it was previewing CDs in its March 2008 issue, not reviewing them, and the mistake was to include star ratings.Each year since 2000 Maxim has released the Maxim Hot 100.As of April 23, 2009 Dennis Publishing has announced that it will no longer continue producing a print edition of Maxim in the UK, though the website for the UK version will remain.
In July 2009, Maxim partnered with the UFC for the first-ever Maxim UFC Octagon Girl Search at the UFC Fan Expo.
In June 2007, Israeli diplomat David Saranga invited Maxim to the country.
In what came to be known as "beers and babes", the magazine did photo shoots of near-naked Israeli women who serve in the army.
Maxim magazine publishes 16 editions, sold in 75 countries worldwide.
Maxim has expanded into many other countries, including Australia. It contains content not included in the print version and focuses on the same general topics, along with exclusive sections such as the "Girls of Maxim" galleries and the "Joke of the Day".
"Maxim Video" contains video clips of interviews, music videos, photo shoots, and original content.