Market analysis online dating
Baby Boomers ranging from 50 to 64 years old add to the competition in the industry to an extraordinary extent and this is the main reason that their Internet use is growing.
was estimated at $6.4 billion in 2017 and is expected to hit $9.2 billion in 2025, growing at a CAGR of 4.7% from 2018 to 2025.On the other hand, fraudulent accounts have given rise to apprehension among customers which, in turn, have restricted the growth to some extent.However, social media marketing and rise in number of millennial population have created multiple opportunities in the segment.Popular mass audience sites like e Harmony, Match.com, and other niche websites succeed by focusing on singles pursuing something and someone special.The online dating industry has been growing at a rate 3.5% yearly since 2008.The number of people getting online all the time is increasing with quick advances.
Modern online dating apps greatly contribute to the growth in the number of online daters.
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Download Sample Report: Huge portion of adult population accounting to single or unmarried demographic segments, lucrative options facilitated by online dating services, higher rate of subscriptions and growing inclination for customers toward non-monogamous relationship have fueled the growth of the global online dating services market.
Based on IBISWorld, over 80% of the population will be using a smartphone in 2018.
More than one-third of all 19,000 couples married between 2005-2012 met on an online dating site, based on findings from the National Academy of Sciences study, and according to research conducted by market research company Nielsen, in December 2015, over 1 in 10 American adults used online dating websites.
Online Services https:// Online services section provides information on various aspects of this market segment, with topics covered in this section including historical and forecast performance, client demographics and use major market developments, positives and negatives of online vs.