Dating site business models
Tinder was the first application to use this feature.Users get matched if both of them have liked each other. Introduced on October 1, 2015, with the new Super Like feature users, instead of indicating anonymously that they are interested in someone by swiping right, can Super Like them which notifies them that they are interested in them.
Tinder Gold is an exclusive paid service which provides all the Tinder Plus features along with the new feature.The company’s years of experience working with and satisfying some of the most exacting men have taught us that while the importance of good looks is beyond question, relationships must be based on more than just physical attraction for them to be truly successful and long-lasting.To this end, our professional dating services agencies nationwide conduct multi-step screening and evaluative procedures to ensure that when men come to us for help with dating” model type” women, they can see that our clients are top caliber in other ways as well.However, the free Tinder app limits the number of right swipes in a 12 hour period.The cost of Tinder plus is variable ( between $9.99 to $19.99 in the United States) depending on the age of the user.According to Wikipedia –Users create a tinder profile by logging in through Facebook.
Profile pictures, work and college, interests and other basic information is imported from Facebook.
The application also won Tech Crunch’s Crunchie Award for “Best New Startup of 2013” because of its unique business and operating model.
Before discussing how does Tinder make money, let us first discuss how Tinder works.
These features were a part of Tinder Plus which divided the operating model into two halves – The money-making Tinder Plus, and network making Tinder basic.
The users who use tinder plus have access to these special features –There can be a match between a plus and basic application user.
Users are three times as likely to find a match by using super like feature.